Captain! The phones are revolting!
There's been a revolution in human computer interaction. Which side are you on?
There is no substitute for experience, set your sights and let's get going!
Imagination is more important than knowledge.
It’s a Revolution!
"We have never lived in a time with the opportunity to put a computer in the pocket of 5 billion people."
Mobile Apps / Mobile Sites / SMS / Tablets / Mobile Notifications / Strategy / Creative / Design
“Exceptional at making something you think is impossible actually happen.”
Mobile & Digital Portfolio Manager, May 4, 2012
“From concept through execution, Ui offered solutions that were truly tailored to our needs and went above and beyond to ensure timely and effective implementation. The product and service delivered afforded seamless integration across a conference we were holding and truly was a value add for our delegates. I would have no hesitation in recommending Ui and I look forward to working with them again.”
Events Coordinator at Bank of New Zealand, October 31, 2012
“Ui is a leader in the mobile space. Their ability to bring forth innovative concepts in the ever evolving mobile landscape is a great asset to the success of our mobile initiatives”.
Global Digital Marketing Architect, Kraft Foods / Mondelez USA,
The State Of Play
We live in exciting times, defining times. If the turn of last century was an industrial revolution, we will look back on this new century as a communication revolution.
We have reached a tipping point some time ago, mobile device sales have fear exceeded that of desktops. The world as we know it has forever changed. The screens have resolution, touch is tactile and responsive, battery use is optimized, the networks are fast and for the first time in our history we all have a viable alternative to everyday computing, and we can carry it in our pockets.
Despite our love affair with power and speed in our devices over the last 20 years we have come to realise; light, efficient, cleverly designed and easy to use is far more compelling. In 4 short years we have moved from having a laptop as well as these fun gadgets – to where the fun gadgets are asking us to question whether we even need all that bulky electronic goop. Our Devices can see via their camera and interpret real world images, they can hear and respond to your voice, they are spatially aware of where things are and they even have a sense of balance. The human computer interaction scale has tipped from human thinking like a computer to computer thinking like a human.
It is a wonderful time to be, reimagining where we fit, how we relate to each other and what part our businesses play in this new communication medium. Changes like this take hundreds of years to come about. We are in it now, we are at the turn of the tide and there simply is no better time to be stepping into the breach and redefining our place in the world.
The Work Today
APN has been a great client in allowing us to experiment with scanning printed material to connect to deeper digital experiences. When your child looks at the paper and doesn’t understand what that picture of a dinosaur is and wants to know more, hold your phone over it and show them the video. When you read about some new music that you wish you could hear, chances are, it’s waiting for you in your pocket.
We have also been excited to work with NZ Lotteries, another brand taking the journey and experimenting with pocket commerce on touch friendly devices. Are you bored of circling all those numbers with a pencil, trying to decipher if any of your lines have paid out. Check your handbag, the Lotto mobi site animates it for you. Late for dinner and can’t stop at the dairy? Don’t worry grab that ticket for nana’s birthday while you’re waiting for the bus.
We can no longer impose our message on those that don’t choose to interact with it. This dictates that we have something worth saying.
Creativity pushes the technology, Technology inspires the creativity
I think I stole that from Pixar ... For me these guys epitomize the collision of creativity and technology.
"If everyone played it safe, we wouldn't get anywhere". (Vinod Khosla)
Who we Are
Srini is from India and Brani from New Zealand. Brani and Srini co-founded a mobile agency in 2001 with some friends. Mobile wasn’t quite as cool then as it is now but they stayed focused and delivered a lot of big mobile campaigns from Russia to Hong Kong to the US of A and lots of places in between. That company was called The Hyperfactory. Srini and Brani ran the engine room and performed all sorts of digital gymnastics for all sorts of brands in order to reach an increasingly mobile audience.
With a background in copywriting and amazingly the even more hedonistic music industry, Mitch ravenously entered the quickly evolving mobile landscape in 2005 as a mobile audio guru while working as a music composer. Joining The Hyperfactory team in 2007, he became the Regional Manager of NZ & Aus in 2011, leading the team to numerous ground breaking tactical campaigns, and forging exciting strategic plans for some of the region’s most interesting and exciting brands.
“We played with augmented reality, with image recognition with messaging and SMS solutions and integrated the technology into all manner of campaigns for all sorts of different brands. We built mobile web sites when they were called “Wap sites” and we built applications for mobile phones using J2me before the app stores existed. We grew the company from 5 to 150 people, we operated in 5 countries, we won more mobile awards than anyone in the world at that time. We even established our own development centre in India. We had a lot of fun and we were helping create a whole new industry.”
In 2011 the company was sold to an American media agency called Meredith. They relocated everyone to New York. Srini and Brani chose to stay in New Zealand with our digital friends and family and start again, lifting the bar even further with all of our knowledge, resources and passion. In 2011, ui.revolution was born.
What we Do
Srini knows mobile technology front to back, with a penchant for the best tin foil hats; Brani knows mobile context, user experience, strategy, with a gold medal in digital gymnastics with Mitch’s strengths lying strongly in creative, design, strategy and cat herding. They have all worked on large-scale projects that cover the deep technical requirements of high traffic mobile solutions. Both have been intimately involved in the creative process and are big supporters of being better by design.
“It is the partnership of creative and technology and more than a decade of experience together that allows us to make 1+1=5”.
We will develop strategy, we will work with yours or bring in our own creative teams. We will create user experience models, output wire frames and develop initial test prototypes. We will project manage and develop the final solution and we will provide ongoing support after it’s live. We love what we do, we relish the journey – it’s been 15 years, and its’ only just begun!