Fonterra

BACKSTORY

The Fonterra Activate competition selected 8 innovative teams to pitch ideas to help farmers be more productive, innovative, safer and globally competitive. 

Each team was tasked with presenting their prototype to a panel of judges from a variety of backgrounds relevant to the dairy and farming innovation industry. The format of the presentation followed a “Dragons Den” approach.

WHY WE DID IT

New Zealand farms have a significant pool of technology for managing cattle, sheep and grass, but very little for managing their human resources. We discovered that the men and woman on the ground we hungry for tools to help them, as individuals and as a community - to increase efficiencies, and bolster support and tools to help them be better connected.

HOW WE DID IT

We teamed up with Nigel Taylor, a fine young farmer from New Plymouth.

We put on our gumboots and spent time on the farm.  We worked alongside Nigel and team in a co- design process and helped to create the app they knew they needed.

OUTCOME

We delivered a UX model and a UI design running within a prototype iPad App in 6 weeks.

We won the competition because of this design thinking - co-creating a solution - with farmers for farmers, and because there is a need to serve this community.